Maxing out the curve on ebook adoption
Last week Melissa and I visited the Wake County Public Library’s annual fundraiser book sale. I’d heard the legends, but never actually attended: 400,000+ books laid out on tables in a giant warehouse at the state fairgrounds. It’s pictured here. Think of the warehouse at the end of Raiders of the Lost Ark. Now fill it with books instead of crates. That’s what it was like.
We went on day 1, with prices at a relatively high $4/hardcover and $2/paperback. We came away with a good haul of 15-20 books, all stuff we’ve legitimately wanted to read. Things were orderly and dignified in the warehouse, with staffers calmly directing shoppers to their preferred genre. I took my time and pieced together William Gibson’s entire Bridge trilogy, among other finds. We left feeling happy and encouraged. But then, based on that encouragement, we foolishly returned on the final day of the sale. By that point everything drops to $5 per box (and it’s a big box).
A certain kind of madness had set in. I witnessed shoppers indiscriminately shove whole rows of books into a box. It didn’t matter what kind of book, who the author was, or even what condition it was in – they wanted them all. Others jealously guarded a stack of empty boxes, keeping watch while a partner filled them one by one. The Children’s section looked like the aftermath of a bomb, and the sci-fi tables in particular were picked to the bone. Only the sad Reference section remained quiet (and if you ever wanted a copy of the 1997 NC Statutes, boy was that your chance). Trying to browse was chaotic at best, and we came away with only another half dozen books that we really truly wanted to read and own. Still a deal, but I’m not sure it was worth the ordeal.
The whole experience popped back into my head this morning when I saw Pew’s new report on ebook adoption and use in the US. Between PDF journal articles at work and my Kindle at home, I spend most of my reading life in the e-book world. But Pew reminds me that my habits aren’t yet normal at all. Just 21% of adults have read an ebook in the past year. Granted, Pew also found that the number of people who read an ebook each day has increased four times in just the last two years. But as noted in the summary:
“The prevalence of e-book reading is markedly growing, but printed books still dominate the world of book readers.”
Now I’m thinking back to the hardcore book grabbers at the sale: what will convince them to adopt e-books? Or would anything at all conceivably push them past the tipping point? Will they give up their feeding frenzy sales and packed bookshelves for a little convenience? Personally, I could see myself hitting that point someday. But the sale truly reminded me that I’m not the normal here.
I think what Pew left off at the end of that sentence above is “…for now.” That 21% will certainly continue to grow, but not forever. At what point will it eventually level off? At what point will we max out on the adoption curve? Will we be left with a few book-preferring holdouts, or will it be a more equal division? What will fundraiser book sales of the future look like, if they exist at all?
And, as always: Where do libraries fit into this picture?